Retro
Nostalgic, era-driven treatments and palettes.
What it is
Retro styling borrows from a specific era — 80s neon, 90s web, vintage print — through colour, type and texture. It evokes mood and memory.
When to use
Entertainment, music, and lifestyle brands leaning into a deliberate throwback identity.
When not to
Neutral, timeless products where a dated look would undercut credibility.
