Material
Google Material — elevation, shadows, and motion as a system.
What it is
Material design treats surfaces like physical paper: consistent elevation, shadow, and choreographed motion communicate hierarchy and cause-and-effect. It is a full, opinionated system.
When to use
Android-first products and teams that want a documented, batteries-included design language.
When not to
Brands wanting a distinctive look — Material is recognisable and can feel generically Google.
