Brutalist
Raw, high-contrast, type-forward and deliberately unpolished.
What it is
Brutalism embraces default browser aesthetics, hard edges, loud type and stark contrast. It reads as honest, bold, and anti-corporate.
When to use
Portfolios, editorial, and culture brands that want to stand out and signal personality.
When not to
Trust-sensitive flows — finance, healthcare, checkout — where polish reassures the user.
