Landing Page
The marketing front door — hero, value, and a call to action.
What it is
A landing page introduces a product to first-time visitors: a strong hero, clear value proposition, supporting sections, and a primary call to action. It is optimised to convert, not to operate.
When to use
Launches, campaigns, and top-of-funnel pages where the goal is to explain and convert.
When not to
Logged-in, task-oriented surfaces where users need tools, not a pitch.
